Shaping the Future of British Basketball

British Championship Basketball (BCB) represents more than just a new professional league, it’s a movement that unites fourteen clubs, one shared vision, and endless opportunities to re-imagine how basketball is experienced and celebrated in the UK.

This is a moment unlike any other for British sport. The BCB is built on innovation, adaptability, sustainability, and collaboration. It’s about creating a league that grows alongside its communities, inspires the next generation, and opens new doors for fans, partners, and players alike.

Over the last few months, conversations have been taking place across the industry. With broadcasters, sponsors, brand partners and creative agencies all recognising that this is the time to help shape something special, with great potential. Those discussions are already defining how the league will look, sound, and feel in its early years.

Broadcasting is at the centre of that journey. The BCB is exploring new models that bring fans closer to the action than ever before, with digital-first strategies that make the game more accessible to audiences across the country. From live streaming and content creation to community-driven storytelling, the focus is on making British basketball visible and vibrant.

Partnerships will also play a vital role. The BCB presents a unique opportunity for brands and organisations to align with values that go beyond sport: growth, inclusion, innovation, and connection. This is about long-term collaboration that benefits both the game and the communities surrounding it. At TMA, we’re proud to support the growth of this new league by helping shape its structure, its partnerships, and its future impact. Our team is already connecting with like-minded organisations who see potential not just in basketball, but in what it represents.

The next twelve months will define the direction of the BCB. The foundation being built now will influence how the league operates for years to come, from how fans engage, to how stories are told, to how opportunities are shared.

British basketball has always had heart. The BCB is about giving it a new platform: one built for collaboration, powered by community, and designed for growth. To explore opportunities to get involved in the BCB, find us on Linkedin, or email biriving@tmasport.com Together, we can help shape the future of the game.