A Digital Step Forward for Football and Community

TMA Sport is proud to celebrate the launch of Killie+, the brand-new membership for Kilmarnock Football Club. This is a landmark moment not only for the club but also for Scottish Premier League football. Together with Lokkaroom and Kilmarnock FC, we have created more than just a website. We have built a digital home that unites fans, players, local businesses, and sponsors in one powerful membership model designed to carry the game into the future.

The Killie+ membership is a direct response to what the sporting world needs today: innovation, collaboration, and sustainability. In football, the bond between a club and its supporters is the heartbeat of everything. Yet modern sport also demands digital solutions that extend the stadium experience into everyday life. This is where Killie+ makes its impact. By blending physical and digital experiences, the membership is designed to give back to fans, strengthen community ties, and help clubs future-proof their engagement strategies.

Building more than perks

Killie+ is not just about offering perks; it is about creating lasting value. Fans can access exclusive savings at the club’s merchandise store, making official gear more affordable while boosting sales that directly support the club. Beyond this, Killie+ provides discounts across local businesses, ensuring that every membership purchased also supports the city’s economy. Whether shopping on matchday, online, or within the local community, Killie+ ensures that loyalty to the club translates into real-world rewards.

For local businesses, this is an opportunity to connect with fans in a new way. Through promotions, offers, and visibility across the membership platform, businesses benefit from increased footfall and stronger ties with their community. At the same time, sponsors gain a more powerful platform to connect with supporters, with tools that go beyond traditional advertising. This is a true example of digital innovation creating shared value for all stakeholders.

A win for everyone involved

The benefits of Killie+ flow across the entire sporting ecosystem. Fans enjoy genuine value and financial savings. Businesses and sponsors gain a stronger return on investment and deeper engagement with supporters. The club generates new revenue streams, helping to sustain the team on and off the pitch. The city itself benefits from increased activity and community investment. This is what modern sport should look like: collaborative, inclusive, and future focused.

The timing of this launch at the start of the season makes the impact even greater. As players step onto the pitch, fans step into a new era of engagement. The season is about goals, victories, and unforgettable moments. Now, it is also about building a stronger connection between the club and its supporters in everyday life.

Looking to the future

This launch is only the beginning. More features will be added throughout the season, expanding the value Killie+ provides to fans and partners. The road-map is clear: continue to strengthen community ties, deliver more digital benefits, and ensure the long-term sustainability of the club. There will also be an upcoming conference that will showcase how partnerships like this can shape the future of sport. TMA Sport will be at the heart of those conversations, helping clubs and organisations embrace innovation and prepare for what comes next.

Linking physical with digital

Football has always been a physical game, played on the pitch and lived in the stands. But in today’s world, it also needs a digital heartbeat that keeps supporters connected wherever they are. Killie+ bridges that gap. It proves what is possible when clubs embrace new ideas and work collaboratively with partners who understand the power of technology.

At TMA Sport, our mission is clear: to strengthen communities, drive growth, and deliver lasting value for our clients. Killie+ is proof of what can be achieved when digital innovation meets the passion of football. We are proud to have played our part in creating a membership that serves fans, businesses, and the wider community, all while securing a sustainable future for the sport.

This is only the start of the journey. The best is yet to come.