From Pitch to Platform: Killie+

Social media has changed the face of sport forever. It is no longer just about how we watch the game but how we connect with it. What was once a one-way relationship between clubs and fans has become a two-way conversation. Platforms like Instagram, TikTok, and YouTube have given athletes a voice, clubs a personality, and fans a sense of belonging that reaches far beyond the stadium.

This digital connection has evolved into something much deeper. Fans are no longer just spectators; they are creators, storytellers, and community builders. They share memories, celebrate victories, debate tactics, and shape the story of their club every day online. This shared energy fuels loyalty, drives growth, and builds communities that thrive both on and offline.

For clubs, embracing digital connection is not a choice, it is essential. It allows them to engage directly with supporters, attract new audiences, and open fresh opportunities for revenue, sponsorship, and storytelling. At TMA Sport, we believe that the future of sport lies in meaningful, digital-first experiences that put fans and communities at the heart of everything.

This vision has come to life in our recent collaboration with Kilmarnock Football Club through the launch of Killie+, a next-generation membership platform built in partnership with Lokkaroom.

Founded in 1869, Kilmarnock FC is one of Scotland’s oldest and most respected football clubs, known for its passionate fanbase and deep community roots. With Killie+, the club has taken a bold step forward, creating a digital home that unites fans, local businesses, and partners in one seamless experience.

Killie+ gives supporters exclusive access to a range of benefits including discounts on tickets, merchandise, and matchday experiences, as well as members-only content from the first team and academy. Fans also enjoy savings from local businesses and over 200 national brands, ensuring that their connection to the club extends beyond matchday.

For local businesses, Killie+ offers valuable visibility and increased footfall, creating a circular economy where the success of one strengthens the success of all. Every purchase, interaction, and shared moment helps sustain a thriving network around Rugby Park and the wider Kilmarnock community.

Powered by TMA Sport’s Lokkaroom platform, Killie+ brings every fan touchpoint into one place. From in-store scanning and instant discount redemption to personalised content and data insights, the platform bridges the physical and digital experience. It helps Kilmarnock FC stay connected with its supporters in real time and strengthens loyalty all year round, not just on matchday.

This partnership shows what is possible when technology and community work hand in hand. Killie+ is more than a membership; it is proof that digital innovation can build stronger relationships, create new opportunities, and keep the spirit of sport alive for generations to come.

At TMA Sport, we are proud to support clubs like Kilmarnock FC who are leading the way in digital transformation. By empowering fans, connecting businesses, and celebrating community values, we are helping to futureproof the game we all love.

Sport has always been about emotion, and now, thanks to digital connection, that emotion has a home, one that celebrates every fan, every moment, and every win, on and off the pitch.

If you want to learn more about how digital engagement is shaping the future of sport, explore this article on Sports Venue Technology.