ADAM PEATY RACE CLUB

SWIMMING

AP Race Club was founded by Triple-Olympic Champion Adam Peaty, with his training partner and business CEO Ed Baxter. This brand hosts swimming race clinics and events across the UK and internationally. They teach their participants to not only swim but to race.

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AP Race and TMA Sport Launch Fanzone Membership to Bring Swimming Fans Closer to the Sport

A partnership delivering exclusive AP Race savings and global brand discounts for swimming fans globally. 21st May 2026, AP Race and TMA Sport today announce a landmark partnership to launch the AP Race Fanzone. A first-of-its-kind membership programme in the swimming world, designed to get fans more involved with the sport. Powered by the Lokkaroom and delivered by fan engagement specialists TMA Sport, the AP Race Fanzone gives members exclusive access to discounts, events a

From Pitch to Platform: Killie+

Kilmarnock FC is leading a new era of fan engagement with Killie+ — a digital membership created by TMA Sport and Lokkaroom. Bringing together fans, local businesses, and partners, Killie+ is transforming how football clubs connect with their communities on and off the pitch.

Shaping the Future of British Basketball

The British Championship Basketball (BCB) league is more than a new competition — it’s a movement uniting fourteen clubs under one vision. With innovation, sustainability, and collaboration at its core, the BCB is creating new opportunities for fans, partners, and communities to shape the future of British basketball.