AP Race and TMA Sport Launch Fanzone Membership to Bring Swimming Fans Closer to the Sport

A partnership delivering exclusive AP Race savings and global brand discounts for swimming fans globally.  

21st May 2026, AP Race and TMA Sport today announce a landmark partnership to launch the AP Race Fanzone. A first-of-its-kind membership programme in the swimming world, designed to get fans more involved with the sport.

Powered by the Lokkaroom and delivered by fan engagement specialists TMA Sport, the AP Race Fanzone gives members exclusive access to discounts, events and experiences across AP Race for a monthly fee.

Why? Swimming has long been one of the world's most-participated sports, yet dedicated fan infrastructure and accessibility has lagged. This partnership changes that.

It puts money back in the pockets of swimming families, cutting the cost of the AP Race events and experiences they love, while unlocking savings across 300+ high-street and global brands for savings on everyday spending."

The membership at a glance

Members gain instant access to a full suite of exclusive AP Race benefits, the real value of which could totals more than £1000s worth of savings every year.

•      300+ discounts with global brands including Nike, Gymshark & Deliveroo amongst others.

•      10% off AP Race Clinics

•      Discounted AP Race London International tickets

•      15% off AP Race Plus

•      10% off any Girl Power Experience

•      6% off any Masterclass

•      Up to 10% off the AP Race Store

•      Multiple discounts from other sports including Gymnastics, Basketball and Cricket to help parents with multi-sport children.

•      Local discounts from across the UK – with more coming every month!

We’re constantly trying to improve our fan experience. They’re at the heart of everything we do at AP Race and this partnership with TMA Sport is a big step forward.

But this is only the first of many plans we have... we’re committed to driving innovation and engagement at our events, doing things that truly break the mould.

The swimming community deserve it. This partnership will help deliver it.

— Ed Baxter, Founder and CEO of AP Race

We built Lokkaroom to bring fans closer to sport in an affordable way, this partnership helps us deliver that in swimming. For the past 4 years, AP Race has grown rapidly, but they've always maintained their fan and participation-first focus... we admire that a lot. We see huge potential in AP Race and swimming; we know what’s possible and it’s our job to help AP Race get there.

— Dave Brannan, CEO of TMA Sports Management

Join the AP Race Fanzone at https://lokkaroom.com/pages/ap-raceThis partnership marks a new chapter for fan engagement in British swimming – and both organisations see it as just the beginning.

Useful Links

Membership link – https://lokkaroom.com/pages/ap-raceAP Race website – https://aprace.club/TMA Sport Website – https://www.tmasport.com/

About AP Race

AP Race is a globally-recognised swimming brand – producing world-class competitions, experiences and in the UK and more recently the UAE.

About TMA Sport

TMA Sport is a sports marketing and fan engagement company, delivering innovative membership and loyalty solutions for athletes and sporting organisations.

Media Enquiries

For press information or high-resolution assets, contact: lsimpson@tmasport.com